Destinations or B2C cannabis companies like dispensaries or marijuana delivery services that service customers directly rely heavily on high placement in geographic search queries based on location. Showing up in Google's local 3-pack (formerly known as Google Places, Google Maps, Google Local and other iterations that listed up to 7 businesses) can make or break a business that services customers at one or multiple brick and mortar locations or "storefronts".
There are are many levels of configuration available to ensure this type of high-ROI visiblity and, as usual, best practice optimization for local search gives special focus to a keyword-rich title whenever possibile. You may be able to count on Google and/or potential customers knowing the difference, but how am I going to find an Alternative Medicine Practitioner when I am Googling "cannabis clinic" ?
The nomenclature runs the gamut from Provisioning Centers (Michigan), Compassion Centers (Delaware), Alternative Therapy Centers (ATCs, New Jersey), Marijuana Treatment Centers (MTC, medical, Massachusetts), Marijuana Establishments (ME, recreational adult-use, Massachusetts), Marijuana Pharmacies (Louisiana) to Medical Marijuana Treatment Centers (MMTC, Florida). Dialing in the optimal semantics for your dispensary website and GMB listing is highly preferable to letting Google figure it out.
