Deep into my second decade of professional social media management and the platforms have gotten inexplicably more difficult to DIY. Any SMM strategy for 2020 and beyond must include realistic expectations, a complete committment to success and an exit threshold in case of negative ROI. Not every platform works for every niche and devoting resources better used elsewhere for the sake of brand placement is a decision requires stellar forethought.
Thousands of likes, seamless and rapid interaction with your current and future customers, options for extremely cost effective paid ads and most importantly, an avenue for perpetual content marketing that gets indexed and creates backlinks to your website.
Social media is the world's water cooler and you need to be there on multiple levels for reasons that may not even be clear just yet.
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