For specific questions or to compare notes about industry pain points and nuances in your state or province, schedule a conversation.
greenco is an
East Coast cannabis agency specializing in
macro & micro strategy,
industry research & intelligence,
brand placement and
market mechanics for
retailers,
cultivators, processors & ancillaries in adult-use and medical markets across the United States and
Canada
Preparing for predictable price compression, firesale consolidation mentality and dealbreaking delays
in 2025's largest expected markets is the main focus with boots on the ground for the rollout of adult-use in
Connecticut, New Jersey, Maryland, Pennsylvania, Ohio and Delaware.
For specific questions or to compare notes about industry pain points and nuances in your state or province, schedule a conversation.
And the stakes are now so much higher. It turns out cannabis isn't recession-proof and the 10 year wait for federal legalization has completely turned off investors as regulatory reform seems like a bad bet, the East Coast heats up and viable growth requires capital more than ever. SAFER isn't happening, actual 280E relief may still be a ways off and even stronger operators are finally going out of business.
As financing became scarce, the pinch was felt industry wide with smaller single-state operators and cultivators nearly everywhere taking the biggest hit. Pockets are no longer deep enough to sustain the types of price compression experienced across most mature markets.
Juggling everchanging compliance protocols, packaging and transportation restrictions and the most stringent inventory oversight is a tall order for cultivators, wholesalers, processors, labs and retailers alike. As new markets open up and MSOs use their leverage to dominate the industry, the DIY modality of cannabis marketing is no longer viable.
Facing unprecedented challenges for a nascent, explosive industry, cannabis companies must also prepare for huge market swings and scalability issues.
As any top cannabis marketer or dispensary advertising consultant can attest, multi-channel approaches must be diligently planned, thoughtfully executed and impeccably tracked.
Diminished market share in oversaturated markets like Colorado, Oregon, Oklahoma, Michigan, Massachusetts, Ontario and Alberta requires remarkable
branding and finely tuned marketing plans. As the acquisition phase makes corrections to the bubble and the second wave of recreational adult-use states fully matures, US and Canadian operators alike are suffering from catastrophic price compression because margins are just too thin. (Always were.)
We welcome Missouri and Maryland to the fold, but the unavoidable delays in New York and New Jersey have become indicative of a fragmented industry. From testing rules to track-and-trace compliance, the regulatory patchwork doesn't make operating a cannabis business any easier. Long-term branding strategies are a moving target and must be coupled with the technical implementation to turn those tactics into data-driven, bankable revenue.
To create and sustain a successful recreational or MMJ brand amidst the current chaos of this volatile new global industry, you need the best practices of a cannabis marketing consultant to evaluate available business intelligence and create, revamp or optimize your existing marketing strategy and coordinate your digital assets via solid, professional SEO and SEM from a cannabis industry insider.
The digital marketing pillars of paid and organic search marketing are all about focus and fundamentals. As one of the premiere cannabis advertising companies, greenco approaches those core elements holistically and with a vision and expertise only available to cannabis industry insiders.
If you have a marketing problem, greenco can help you identify, mitigate and innovate until your digital presence is your greatest asset, held accountable as the revenue generator it can and should be.
If you are a single or dual-state operator looking to expand into other markets, industry intelligence is paramount and the earlier birds still get juicier worms.
If you are a provisional, conditional or other new license awardee trying to forecast the optimum size of your footprint, a cannabis intelligence agency should be your first stop.
greenco can help you succeed
(For a comprehensive list of cannabis industry clients, visit Who We Serve)
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Discounted services available for Social Equity applicants, non-profits, advocates and educators.
East Coast based and serving the entire United States and Canada, including all provinces and territories.
Maryland retailers can submit changes directly via Dispensaries in Maryland