Build or Expand Your Cannabis Brand

Cannabis brands have been entering the market at lightspeed for years now and the recent domino effect of medical and recreational adult-use legalization across the eastern U.S. and Canada has led to widespread oversaturation and prohibitively diminishing share.

Operators are stymied by the extended timelines and extraordinary costs associated with launching a cultivation facility or even a retail establishment, so many pivot to a manufacturing or processing license. 

Getting to market with a 8,000 ft2 facility in an industrial park has much less risk and potentially less delays than anything else, but creating a brand doesn't happen overnight or without best in class marketing and research.

Achieving and maintaining the level of brand awareness required to stay viable in hypercompetitive micromarkets like Portland, Oregon and Denver, Colorado has become a full-time marketing effort with long-term implications.  What originally seemed catastrophic failure due to unexpected price compression and supply-demand imbalance is now recognized as the growing pains of any of the 60+ North American markets.  Perhaps it is only a matter of time before Big Cannabis rears its ugly head as the bigger players in the food, beverage, alcohol and tobacco industries jockey for position and strategize their avenue of entry, but long before that day market consolidation is going to happen and there will be losses to match every gain.

The multiple channels of marketing that are available to most companies and their product, service or brand are unfortunately not all options for cannabis brands in certain states.  Regulations vary from state to state to county to county and they can even vary from month to month with little to zero notice of legislative or administrative changes.

Companies and brands in the cannabis space may unfortunately 

only have access to some the following avenues: